MAD Solutions acquired exclusive distribution rights for LYD for Arab-language-speaking territories. All other rights are still available. Under the umbrella of MAD Solutions, the studio is supported by five pillars: MAD Marketing, MAD Content, MAD Distribution, MAD Culture and MAD Celebrity, which together are helping to usher in an exciting new generation of Arab filmmakers and entertainment talent.
Mad attends at least 20 film festivals (Arab and International), summits, and workshops annually including Cannes, Berlinale, DIFF, ADFF, Toronto, Locarno and many more. They pride themselves on having the most extensive and up-to-date database on the Arab film industry, spanning over 20 years of a rich heritage that is still growing to this day, despite the political and socio-economic challenges.